Popular Singer, rapper and musician Baadshah is set to turn as producer for the first time as he is going to produce his upcoming show Lockdown on Zee5. Lockdown is the web show where 20 singers will get together to re-create music in particular time of lockdown. He talked about his experience turning producer as well as about the show. He said “It’s so stressful. Trust me it’s really difficult and sometimes I feel like kya panga le liya hai (what trouble I have taken up).”
He shared about the format of the show, saying “Zee had the basic idea and they approached us with it. My team and I sat down together to add some modification and we were good to go. It was our idea that we will lockdown the singers for 48 hours, so that in the given time, they can focus completely on it. There are no winners and competition, it’s rather just a show to promote good talent.”
Baadshah further added “There would be 10 mainstream singers-musicians, like me, Raftaar, Papon, Sachin-Jigar, Kailash Kher, Gippy Grewal and then 10, who have built their base on the digital space like Jonita Gandhi, Shirley Setia, Darshan Rawal, Arjun Kanungo among more.
All these people are really famous on YouTube, and it was a great experience bringing the two worlds together,”
He further said “If it’s done rightly, it can really become a good hit. But songs shouldn’t be recreated by just adding a few words but made into something new. The kind of work that you will see in our show is amazing. It will not sound like any typical recreated version.”
Baadshah also mentioned that the digital medium is the future of entertainment; he said “I think it’s a great time for the web world. I don’t know anyone apart from my mother who watches television and I am sure, she wouldn’t be interested in the kind of work that we are doing. The reason we got into the digital medium is to get the right audience’s attention and give them some interesting and exciting content.”